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Colonel Punishment - The significance of the KFC Double Down
Just two days after its nationwide launch, the KFC Double Down is a media sensation. The sandwich is a visual pun: In lieu of bread, there are two sla...
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肯德基计划回归创始人烹饪口味
肯德基(KFC)希望重现昔日荣光。在“2016年快餐界可能发生的最大事件”媒体活动上,肯德基美国区总裁杰森•马克宣布,这家餐饮连锁店正在经历一个他们称之为“回归上校”(Re-Colonelization)的过程。不要把它与“再度移民”(recolonization)搞混了,这个术语指的是肯德基要努力...
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告别传奇,KFC疯狂不再
肯德基失去了被誉为公司传奇CEO的约翰·布朗,他也是肯德基历史上第一位营销达人,一手缔造了肯德基的营销团队。据《华盛顿邮报》报道,约翰·布朗于11月21日去世,享年88岁。但是就当下来看,肯德基失去的不只是约翰·布朗这位传奇CEO,曾引领中国西式快餐潮流的传奇地位,也已经变得摇摇欲坠。近年来,以肯德...
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Canalys: Android growth will double competition in 2011
Fragmentation and the Verizon iPhone will not limit Android growth.In a report today, Canalys remained rosy on Google's (GOOG) Android. According to i...
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Apple reports record earnings, hits Wall Street with double whammy
Net income grew nearly 50% in Apple's most profitable quarter everby Philip Elmer-DeWittIt seems no matter how high Wall Street's expectations these d...
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FASB chairman steps down
The Financial Accounting Standards Board said Tuesday that its chairman, Robert Herz, will step down next month. The FASB, the private sector group wh...
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Mobile gets down to business
By Stephanie N. MehtaVerizon, Sybase and Quickcomm team up to manage corporations' mobility needs. Their service just scratches the surfaceTelecom gia...
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BP doubles down on deepwater drilling
This summer BP outlined a plan to shed $30 billion worth of assets to free up some cash to pay for the Macondo well disaster. It still needs to ink so...
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Stocks have nowhere to go but down
Don't believe the bulls who predict a new era of rising stock prices. Sure, their arguments sound convincing: Confidence will surge following the arri...
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2010 resolution: Slow down for success
BY PATRICIA SELLERSI’ve never been big on New Year’s resolutions, but a year ago, 15 minutes before 2009, I resolved to friend–a Charlie Rose fan–at a...
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